Communication Principles and Practices, Public Perception and Message Effectiveness

WERF Report CEC2R08C

Currency:

Standard price: £29.00

Available as an ebook

Please purchase via www.iwaponline.comOpens in new window

Also part of Water Intelligence Online Digital Reference Library

Standard ePrice: £29.00

+ VAT

Access ebook

Author(s): Rula A Deeb

Publication Date: 31/05/2009

Pages: 130

Binding: Paperback

ISBN13: 9781843393504

eISBN: 9781780403625

Download book flyer Print page

This project provides WERF subscribers with a state-of-knowledge report that is a
synthesis of existing work and provides guidance on effective risk communication practices, public perception and message effectiveness. Communication principles are applicable to a wide variety of potential health and environmental risks; however, the report is written with a focus on trace organic compounds. Project findings are drawn from: 1) a focused literature review of communication materials published in the environmental industry; 2) documents describing risk communication practices in other industries (nuclear energy, chemical manufacturing and the pharmaceutical industry) which culminated in several “lessons learned” that are relevant to trace organic compounds; 3) coding and systematic analysis of approximately 25 recent media articles pertaining to trace organic compounds focused on vocabulary and imagery, key messages, and the articles’ likely impact on the public; and 4) interviews with water and wastewater utility representatives to better understand their existing communication and outreach programs, interaction with the public and media and perspectives on communications needs. Principles described in this report can be used to convey a wide variety of messages to help municipalities better communicate with the media and public. Recommendations for utilities and ideas for future research specific to trace organic compounds are also provided.

Also available as part of your Water Inteligence Online subscription

Rula A Deeb

The latest from @IWApublishing

RT : Finally arrived! https://t.co/76il97HrNq 2 weeks 3 days ago
IWAP's flagship journal, Water Science & Technology, recently published their fourth issue, fully Open Access, than… https://t.co/QFtoH8cUEG 3 weeks 6 days ago
Read AQUA's fully Open Access Special Issue, "Visions for a Sustainable Water Future", created in recognition of th… https://t.co/QxeXamsVCx 1 month 6 days ago