IWA Publishing textbooks on Perlego ebook library IWA Publishing textbooks on Perlego ebook library

IWA Publishing ebooks are now available on Perlego, an innovative online ebook library which hosts over 220,000 titles on its platform.

The Service-Recovery Paradox: Why Complaints are Good for an Organisation The Service-Recovery Paradox: Why Complaints are Good for an Organisation

The final part in this author blog series presents the service-recovery paradox and addresses how water utilities companies can use customer complaints to their advantage.

Hydrology Research now supports CRedIT Hydrology Research now supports CRedIT

IWA Publishing is pleased to announce that Hydrology Research now supports CRedIT. 

Internal Marketing: The Engineering-Marketing Interface Internal Marketing: The Engineering-Marketing Interface

In the part four of five in our author blog series, Dr Peter Prevos indicates a tension between technicians and marketers in water utilities and the importance of "internal marketing" in addressing this, ultimately improving service quality. 

New partnership with Peerwith: author services in a secure marketplace environment New partnership with Peerwith: author services in a secure marketplace environment

A new partnership with Peerwith allows for IWA Publishing to offer their authors an extensive range of author services via a transparent peer-to-peer marketplace model.

Crafting Value Propositions for Water Utilities Crafting Value Propositions for Water Utilities

In the third of a 5-part author blog seriesDr Peter Prevos explains how water is not only biologically crucial but a significant factor in our private and social behaviour.

The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes

In the second of a 5-part author blog series, Dr Peter Prevos discusses his research into the water utility "marketing mix" and how this provides valuable insight into service quality.

Introducing Water Utility Marketing: Using Social Science to Create Customer Value Introducing Water Utility Marketing: Using Social Science to Create Customer Value

In the first of a 5-part author blog series, Dr Peter Prevos introduces important elements of assessing the success of water utilities from a qualitative, customer-focused approach.

VIDEO: Customer Experience Management for Water Utilities VIDEO: Customer Experience Management for Water Utilities

In advance of a 5-part author blog series on marketing water utilities, we share a video introduction to the crucial concepts in considering urban water supply from a marketing perspective.

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