IWA Publishing is in the unique position of having dedicated marketing staff that focus solely on the international marketing of water-related publications. With extensive experience in the international marketing of scientific, technical and professional publications, and knowledge of the market, IWA Publishing offers the opportunity for significant sales growth on a worldwide basis.
IWA has an extensive database of over 10,000 members and prospects at hand from over 130 countries all around the world. Spanning across all areas of the water industry, IWA and IWA Publishing covers all aspects of water and wastewater treatment, management and distribution, including water quality and quantity management, and embracing scientific, technical engineering, legal and economic aspects. The team focuses on both direct and digital channels to promote the correct content to the correct group of people.
Some of our key marketing channels include:
Emails: Our email campaigns have proven to be a very effective and efficient way to promote our publications. Highly targeted email campaigns are carried out regularly for new publications and for backlist. IWA Publishing promotes to IWA members and subscribers of the highly popular ContentsAlert and InfoAlert services.
IWAP websites: With over 200,000 hits per month on our websites, we guarantee great exposure for our publications.
Social media: IWA Publishing is active on several platforms including Twitter, LinkedIn, YouTube, and Environmental XPRT. We believe in communication and interactivity and while we make sure that our content is reaching the right people we welcome engaging conversation on all water related subjects.
Direct mail: In addition to our own comprehensive in-house database of members, journal subscribers and book purchasers we work closely with editors, editorial board members and society personnel to identify target audiences to ensure a book reaches the right group of people, both in print and online.
Conferences/exhibitions: IWA Publishing believes that exposure at conferences is very important and ensures that copies of relevant publications and promotional material are displayed at all the IWA conferences around the world. With over 50 IWA conferences around the world per year, this provides excellent exposure to the international marketplace.
Advertising/reviews: There are many opportunities for advertising and reviews when you publish with IWA Publishing. IWAP's own programme includes 13 Journals. We ensure that our books are widely advertised and reviewed to relevant content publications internally and externally. Additional copies are sent to IWA conferences around the world.
Authors and editors are supplied with a Publicity Questionnaire. We welcome your thoughts and ideas for marketing and publicity and this document helps us to provide comprehensive promotion of your book. If you would like to receive a copy of our questionnaire please mlygizou [at] iwap.co.uk (subject: Author%20Questionnaire%20request) (email us).
This should be completed as soon as possible and preferably 3 months before submission of your manuscript.