Peter Prevos's innovative book, Customer Experience Management for Water Utilities, presents a practical framework for water utilities to become more focused on their customers.
To highlight the important themes covered, IWA Publishing will be sharing 5 supplementary pieces from the author, one a week from Wednesday 17th January, which explore key topics from the book.
But first, watch the author's video below for a quick introduction to the crucial concepts in considering urban water supply from a marketing perspective.
Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective, providing a unique insight into an industry which is often dominated by technological concerns.
Available for purchase now – click here to discover more.