Crafting Value Propositions for Water Utilities Crafting Value Propositions for Water Utilities

In the third of a 5-part author blog seriesDr Peter Prevos explains how water is not only biologically crucial but a significant factor in our private and social behaviour.

The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes

In the second of a 5-part author blog series, Dr Peter Prevos discusses his research into the water utility "marketing mix" and how this provides valuable insight into service quality.

Introducing Water Utility Marketing: Using Social Science to Create Customer Value Introducing Water Utility Marketing: Using Social Science to Create Customer Value

In the first of a 5-part author blog series, Dr Peter Prevos introduces important elements of assessing the success of water utilities from a qualitative, customer-focused approach.

VIDEO: Customer Experience Management for Water Utilities VIDEO: Customer Experience Management for Water Utilities

In advance of a 5-part author blog series on marketing water utilities, we share a video introduction to the crucial concepts in considering urban water supply from a marketing perspective.

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