Crafting Value Propositions for Water Utilities Crafting Value Propositions for Water Utilities

In the third of a 5-part author blog seriesDr Peter Prevos explains how water is not only biologically crucial but a significant factor in our private and social behaviour.

The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes

In the second of a 5-part author blog series, Dr Peter Prevos discusses his research into the water utility "marketing mix" and how this provides valuable insight into service quality.

Introducing Water Utility Marketing: Using Social Science to Create Customer Value Introducing Water Utility Marketing: Using Social Science to Create Customer Value

In the first of a 5-part author blog series, Dr Peter Prevos introduces important elements of assessing the success of water utilities from a qualitative, customer-focused approach.

VIDEO: Customer Experience Management for Water Utilities VIDEO: Customer Experience Management for Water Utilities

In advance of a 5-part author blog series on marketing water utilities, we share a video introduction to the crucial concepts in considering urban water supply from a marketing perspective.

The latest from @IWApublishing

💧 "Disability inclusivity in infrastructure design is not just a matter of compliance; it is a fundamental h… https://t.co/NETaxkYntH 1 year 4 months ago
🌊 Celebrate with some of our marine-related journal content... ➡ https://t.co/kPK1fGU4EA 📑 Or… https://t.co/yefnMRyXs9 1 year 4 months ago
⏳ DON'T MISS OUT: 10% discount on the APC when submitting before August 15th ⏳ Celebrate Blue-Green Systems' amazi… https://t.co/H8nGZ3dyNn 1 year 4 months ago