Crafting Value Propositions for Water Utilities
In the third of a 5-part author blog series, Dr Peter Prevos explains how water is not only biologically crucial but a significant factor in our private and social behaviour.
The Water Utility Marketing Mix: Looking beyond Purity, Pressure, Pumps and Pipes
In the second of a 5-part author blog series, Dr Peter Prevos discusses his research into the water utility "marketing mix" and how this provides valuable insight into service quality.
Introducing Water Utility Marketing: Using Social Science to Create Customer Value
In the first of a 5-part author blog series, Dr Peter Prevos introduces important elements of assessing the success of water utilities from a qualitative, customer-focused approach.
VIDEO: Customer Experience Management for Water Utilities
In advance of a 5-part author blog series on marketing water utilities, we share a video introduction to the crucial concepts in considering urban water supply from a marketing perspective.